Did you know that glamorous used to be the word for magic spell, an enchantment. In time it began to be used to describe someone who was alluring through the use of makeup, hairstyling and fashion. The enchantment came from styling instead of magic, from Vogue instead of the Book of Spells. People in fashion and the arts started to use glam – short for glamourous – in the 60s and the word came into its own with Glam Rock – but glam is not quite a synonym for glamorous, there’s an element of the avant garde, of edginess, of pushing the envelope. The name Glam Affair tells you right up front that this design house is not about movie star glamour, but about rock star glam. The glam of the bold, the brave and the beautiful.
