With the ground breaking change of being able to copy to text what we are wearing, it’s more important than ever that what you the creator name your product be intuitive.

It’s hard enough with a big inventory to find things. But that’s my problem not yours.

However, if your shop name is SUSIE’S HOT SHOP but your individual items have a name let’s say HOTCHA, and then inside of the folder of that item is shirt, pant, whatever….it’ll look like THIS when I copy paste it.

HOTCHA pant

Now. I’m a pretty attentive blogger, I just play at being scattered. Chances are good I’m going to change that so that it says Susie’s Hot Shop – HOTCHA + color etc.

But catch me on a bad day, and honestly, HOTCHA pant might just be what goes into my shopping list recap at the end of the post. Now people are searching for a store named HOTCHA. And that’s a waste of my time and you aren’t getting any sales out of it.

Instead, despite the fact that it’s a huge pain in your ass, it’s important that you help out not only bloggers but HELL your customers in general. Name your items consistently and name each and every item with your store name and the item name, THEN the individual piece designation.

Like THIS: Susie’s Hot Shop – Hotcha – Pant Blue

Abbreviating is fine, but do it consistently. don’t be SHS one time, Susie’s HS the next and so on.

Frankly, it doesn’t matter how you do it or in what order. It simply matters that you include

STORE NAME + ITEM NAME + INDIVIDUAL PIECE NAME/DESCRIP + Color

And, please name your alpha layers as well. You don’t know HOW many times I’ve been trying to figure out WTF is wrong because I’ve got the name of the item in my inventory search – and ONE PIECE didn’t have the name. That’s counter-intuitive.

This has been an IOF PSA. Now. Do it.