Every release from Paper Couture is accompanied by an excited frenzy of shopping and blogging the newest finds among their new collection. It’s also accompanied by a chorus of those questioning why there is so much excitement. It’s a good question as there are so many excellent designers in Second Life whose work is not greeted with such a frenzy. Of course, most designer release on a more frequent basis and so by the time a Paper Couture collection is released, there is always some pent-up anticipation, but that alone does not explain their popularity.
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