Every once in awhile someone produces a list of The Best of  SL Merchants in different categories. For consumers, these lists can be useful lists of new places to check out and a source for ideas of where to look, but there is the downside of short-circuiting you own exploration and the fun of finding new and unique stores. For retailers, the lists are a great boost in building traffic and brand recognition, but there is also a downside of getting pigeon-holed. That certainly has happened with Sn@tch – a store that is often labeled Punk, Goth, Grunge or whatever is the au courant label for Alternative clothing. The category fits, but too tightly – and ignores the wonderful range of mainstream separates and high fashion outfits that you can find at Sn@tch. I thought I might spend a few days highlighting how Sn@tch is much more than the label and do my small part to stretch expectations.

Consider this Uptown outfit from Sn@tch. Yes, with the right accessories, hair and makeup, it could look alternative.  However, it’s a beautifully coordinated and completely mainstream sweater and skirt that is perfectly at home in a museum, a fundraiser or most any event short of a formal ball. It’s simply beautifully done.

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