I remember consulting with image experts for a new branding campaign for an organization several years ago. Our logo and materials were all red and white and the consultants wanted us to add blue. I wanted to avoid using exploitative associations with the flag to attract support. The consultants explained that red, white and blue ad campaign color really had nothing to do with the flag, but with trying to draw both genders. Women are drawn to red and men to blue and it’s likely that our membership was 65% women was due as much to our color choices as our program. Well, that’s not true, there is a gender gap on social and economic policy, but adding blue did result in increasing the percentage of men in the organization to around 40%. I think that’s just wild that a color could do that, but I have to acknowledge that I am much more drawn to red than to blue – especially a rich cardinal red like this one in the adorable new blouse from Modern Gypsy which I have paired with an old pencil skirt from Ingenue.
