Author Archives: Cajsa Lilliehook

About Cajsa Lilliehook

Santino Rice's little ditty "It's only fashion" seems a perfect title for my little fashion blog as you and i know that fashion means the world to him. Co-founder of It's Only Fashion and Blogging Second Life.

Marvelous Night for a Moondance

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Donna Flora's Dancing was made to be worn in the moonlight, its silk sheen reflecting the moon as you dance among the stars.

Well, it’s a marvelous night for a moondance
With the stars up above in your eyes
A fantabulous night to make romance
‘Neath the cover of October skies

And all the leaves on the trees are fallin’
To the sound of the breezes that blow
An’ I’m trying to please to the callin’
Of your heart strings that play soft and low

And all the nights magic seems to whisper and hush
And all the soft moonlight seems to shine in your blush
Can I just have one more moondance with you, my love?
Can I just make some more romance with you, my love?

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An Investment Dress

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The Shimmy Dress from ICING is one of those wardrobe foundations that you can build a wardrobe around. It has all the hallmarks of an investment dress – a classic silhouette that is never out of style, multiple layer options to coordinate with other clothing, colors that work in every season, and quality construction that is deceptively simple. These are qualities that make a dress take on a different mood as its styled with different accessories.

This is the dress for the quick change artist in you. In this post I will show you how easy it is to take a good investment dress and make several looks from high fashion to funky bohemian to vintage classic, all with a few accessory changes. Don’t for a second think this was all, either. I had several other possibilities in mind, but thought five was more than enough to make the case for this investment dress.  There are many investment pieces out there. While not making it an official “challenge” I would love to see what ideas you have for investment purchases that build a versatile wardrobe.

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I Am Easily Amused

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Seriously, I got far too much of a kick at wearing L’Abel at La Perla – an la-diculous la-incidence that more mature people would not even notice. Oc course, I am one of those people who can get fixate on a word and play with it, pulling it apart, removing the wheels and inspecting the undercarriage. I keep a dictionary for bathroom reading. My college offered a Linguistics major and though it was not my major, I spent many hours in the Word Room where my incipient love of words deepened into a life time love affair. L’Abel is a perfect store name for me, a neologism that references the creator’s name (Neferia Abel) and makes light fun of the emphasis on labels and branding in fashion marketing. It’s sly, clever and witty. Speaking of sly, clever and witty, what about that hat?

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You never know what might happen or who you might meet

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I had a little adventure shooting this picture. It began with a bit of SL wanderlust that had me wanting to find uncharted territories. I opened up the map and moved the slider so that I could distinguish individual sim terrain colors but not the sim details – about the size of my little fingernail. I was going map hopping. When I go map hopping, the only criteria I have for choosing a sim is that the surface is different from the default grass and sand. It can have darker grass and whiter sand and I am there, but the default is a clue that they didn’t put much thought into it. I found a few romantic garden spots with deep, lush dark green grass, but then I saw a sim that was red. Red! I had to go! And with the splashes of red in my outfit from Jador that I picked up at Modavia Fashion Week, this could be a great sim for shooting my outfit.
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IOF PSA: Marketing 201 for Creators

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So your store is up and running. We can find your store from search and from your profile. Now it’s time to get the word out.

In-World Marketing Groups: I am a group-a-phobe and have no real expertise on in-world groups for marketing, but that’s okay. Harper Beresford is. She did a great summary on in-world groups for the Fashion Forum at Second Life Community Forums. Store owners should join marketing groups that connect designers with customers, but remember to be considerate and follow the posting guidelines for the group. Sasy points out that not all of these groups are for marketing, some are for advice and chat. MenStuff and WomenStuff are two from her list that are for marketing. There’s also What’s New SL and Fashion Consolidated or FashCon. Please post more suggestions in the comments. 

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IOF PSA: Marketing 101 for Creators

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Kevin Costner has a lot to answer for. I know that “If you build it, they will come.” sounds lovely and all, but if you build it, they won’t come unless you tell them what you built and where to find it.

Who you are, what you built and where to find it – the essentials of marketing in Second Life. That’s not hard, but sadly many creators spend so much time and energy on their creations, they forget to market them.  I am writing this from the shoppers’ perspective and know that you may have other ideas. I am telling you how I look for and find stores and what I think is critical to making it easy for me.

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Day and Dusk at Versaille

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Another drop-dead gorgeous must-have gown from Modavia Fashion Week was the Rafaella from Donna Flora. This is one of those movie star gowns, the one that she wears as she comes down the long, wide stairs into a room of people who stop dancing and simply stare, agog at the sheer magnificent extravagance of her dress while the man of her dreams crushes a glass in his hand before rushing to her side where he can say something arrogant and jealous and start a fight so the movie lasts two hours instead of ten minutes.
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Lost at Versailles

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One of my favorite gowns from the fall collections at Modavia Fashion Week is Letia from Sissy Pessoa of Baiastice. Its sheer silk chiffon comes in three lovely florals. The man-tailored top and the stiffened sculpted skirt gives modern forms to this old world fabric. the corset also combines modern shape with a beautiful romantic toile. The combination of old and new is an exciting new look.

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Back to Dire Marsh

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My favorite outfit from the sYs collection for Modavia Fashion Week is this one called Stardust. I guess I felt the Stardust would feel at home in the swamp since that’s where I decided to shoot. The outfit has an aged and distressed look with the shredded sweater that seemed to call for a more noir setting.

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What I Wore at Fashion Week

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We were asked to keep our Avatar Rendering Cost below 1500 which meant stripping off lots of alpha textures and intricate jewelry. It is not, however, a mandate to look boring, but rather a challenge to find style within the confines of 1500 rendering cost. I chose the simple sheath dress from Chantkare that was released at Modavia Fashion Week as there’s nothing like wearing the latest season at the season’s show. Chantkare’s Applonia Criss is such an expert at mixing patterns that I wanted to toss my hand in the ring when accessorizing. I added a short jacket from Reale and shoes from House of Fox that were a Platinum Hunt gift last month.
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