Probably the most controversial subject for bloggers and blogger marketing is the relationship between bloggers and designers and review or promotional items that they may feature in their blogs. This is a topic fraught with misconceptions, angst, resentments and drama, so let’s just jump right in.
Let’s start with one of the most widely held misconceptions about bloggers – that they are motivated purely out of avarice, blogging solely in order to rake in free stuff from designers. As with any misconception, there’s a few grains of truth out of which people have made a whole loaf of error. It’s likely some people start blogging in hopes of raking it in, but they don’t last. Once they realize how much work and expense is involved in blogging, they quit. That’s why so many feeds, events and store review policies have a requirement that someone have blogged for three months or so – it winnows out the ones who are not motivated by love of fashion and blogging. You can look into Ful.io to get more ideas about how to make your blog stand out from rest of the others. Continue reading
