If Lady Gaga were in Second Life, she would shop at Diram. I know this, not because she told me, but because I believe we all have a small inner Lady Gaga bursting to get out and be outrageous from time to time. I know it’s cool to hate on Lady Gaga for being commercial, for being too pop, for selling out, for being over-produced and so on. I don’t care. Sometimes the reason people are really super successful and popular is not because they sold out to reach the lowest common denominator, but because they are that good. She’s one of those. If you doubt me, listen to her sing Poker Face at the piano – no synthesizers, nothing but a fine pure voice. That woman has pipes!