Oxford English Dictionary definition of Symbiosis
The relationship between designers and bloggers has generated a lot of conversation lately — and that is certainly preferable to allowing anger, frustration and resentment to bubble beneath the surface. For me, though, many of these discussions spend too little time reflecting on the symbiotic relationship between blogger and designer and that leads to an unnecessary and misleading polarization of the issue. Bloggers and creators should not be polarized, because they need each other and their relationship is symbiotic, not parasitic.
Don’t get me wrong. I roll my eyes when I see increasingly prescriptive demands from creators, but I understand where the motivation for these demands originate. There are more and more and more bloggers everyday. It is clear that several, though not most, people who decide to blog see it as an opportunity to get free stuff. There is plenty of evidence for this from Flickr posters soliciting “blog sponsors” without regard to their own aesthetic to the fact that I, a blogger who has made exactly two projectors for sale, get random notecards asking me to add people to my blogging team. Hah!
If you are sending me a notecard, you have not looked at what I make. If you have not looked at what I make, you don’t care about the quality or creativity or any of the other reasons someone would want to blog another’s items. You just want stuff.
I do not disapprove of a blogger contacting a designer. I have myself. However, I only do it when that designer speaks to me with their creations. When a designer’s work stands out from the crowd. When I have worn it and blogged it and know I love it. When their work suits my taste and the way I think about clothing. Yes, then I will read their profile to learn how they recruit new bloggers and follow their instructions. I may be one of the “old guard”, but I still follow instructions. The key point though, is that I only ask if their work is something I would still wear and still buy, if and when I can afford it, whether they added me as a blogger or not.
