Mostly I am torn because I chose to feature a dress from Torn, a mesh clothing boutique owned by Torn Difference, but it’s not just a play on words. You know I am a sucker for community-building projects, so Harlow Heslop’s Pay It Forward Project has a lot of appeal for me. In an ideal world, it would have developed organically and not in response to conflict, but in the real world, conflict is the heat that makes the seeds of change sprout. There is one way in which I would love there to be a sea change in the blogging world and if this helps bring it about, I will be thrilled.
In my opinion, too many see blogging as a zero-sum game, as though the traffic that goes to a competitor’s blog is traffic that won’t go to one’s own. In truth, fashion blogging is more like Starbucks. When Starbucks first began opening their stores all across America, there was a lot of griping about it killing the small local coffeehouses. The reality is, though, that a Starbucks opening up near a local coffeehouse is often the best thing that happens to them. Starbucks is not just selling coffee, it’s converting people to the idea of high-end, specialty coffee and amplifying the market.