Emerrem and Berthaweiss are two sisters whose bonds in their real life just make their Second Live richer. Their store, .EMBW. was new to me at this year’s Hair Fair and I was excited to see their creations, particularly since I am always complaining there is not enough short hair.
It’s Only Fashion: What’s the craziest thing you ever did in Second Life? Most exciting? Silliest? Is there a story you can share that captures your Second Life experience?
Emerrem and Bertha Weiss: WE LOVE DOING SILLY THINGS! We also photograph every silly moment. Like one time I wanted to see the creator of the little fairies, I tried to select “Edit” but my mouse went wrong to “Sit here,” the next moment I sit on that little fairy’s head with a silly sitting pose, and she carried me up and up and then stuck into the wall. xD
IOF: What drew you to designing hair? When did you start? What are some of the changes that were most significant for you?
EM & BW: At first one of my sl friends wanted to run a mall about two years ago, he asked me whether I wanted to start a business in his mall, and I said yes. I started from nothing, so I tried to learn 3D things til now I still keep learning and practicing to make things better. It’s a great opportunity and experience.
IOF: How did you choose your store name? Does it have a special meaning for you? If your stores is named after yourself, how did you go about choosing your avatar name?
EM & BW: Our friends love to call us Em and BW (they are too lazy hehe), so we just decide to combine these two nicknames as embw and decorate with two dots.
IOF: What is the most challenging part of being a creator in Second Life? What is most rewarding?
EM & BW: Everything is challenge.xD Marketing our brand (looking for events etc.), making our creations more unique, having the taste that can pleased ourselves as well as our customers, and etc.
The most difficult part is finding our own feature, cause we both have wide interests of various styles, every time when an idea pops up it is usually different from the last one.
IOF: Where do you get inspiration for your designs? What is your process like?
EM & BW: Sometimes an idea just pops up when we see some reallife things like cartoon, manga, music, magazine and art work. Or when we attend an theme event, we will make a research on it for any inspiration.
IOF: What sets your hair styles apart from other hair designers, in your opinion? What is your style or aesthetic?
EM & BW: We are not sure about it honestly. We try to make some hairstyles that haven’t been made or maybe we haven’t seen them before in sl. (we will ask each other to make sure it’s fresh in sl hehe.) Or maybe our home-made hair texture will make a little bit difference. xD
IOF: How has your second life changed your first life?
EM & BW: Starting to learn 3D and making texture!
IOF: Is there anything else you would like to share with readers?
EM & BW: In fact, we are sisters in reallife, so we can fight each other and not breaking our partnership. xD
IOF: What does Hair Fair mean to you?
EM & BW: It is unbelievable that we have this chance in this classic big event! This means a great recognition of our efforts and creations. It is our honor to be part of it and share efforts with wigs for kids! 🙂
Store info at Blogging Second Life
Poses: Di’s Opera
HUDS: AnyPose Expression HUD v1.0 – Wear Me
PoseAnywhere HUD 2.0
Slink Ankle Lock
Skin: Glam Affair America
Mesh Attachments: .LeLutka.Mesh Head-KARIN v1.1
Slink Avatar Enhancement Feet High Left V2.1
Slink Avatar Enhancement Feet High Right V2.1
Slink Avatar Enhancement Hands V2.1 – L – Elegant1
Slink Avatar Enhancement Hands V2.1 – R – Elegant1
Slink Physique Mesh Body V2.3.1
Appliers: A:S:S – Slink V2 nails – Beach party 1
.LeLutka.Cassie hairbase HUD.Set 03
Glam Affair Karin America
Eyes: Aphotic Gloom – Aquilius Eyes (Hazel)
Hair: .EMBW. hair for Hair Fair
Clothing: Lush by Coco LBC: FLIRT DRESS (Tropics 2)
Shoes: Essenz – Phoenix (White) Slink
Jewelry: -Glam Affair- Victoria Earrings Coral
Chop Zuey – Oubliette WhtCab Necklace
Location: Baby’s Ear